As a result of this accelerated transformation journey, the company will put its outboard development on hold.
Volvo Penta will stop the sales and marketing of Seven Marine engines (from January 1st, 2021) – as well as phasing out production once customer demand is met. The company will, however, continue to support the current outboard customer base by taking full warranty and parts responsibility for the products that are in the field.
“We want to send a clear message,” says President of Volvo Penta, Heléne Mellquist. “Volvo Penta does foresee that the outboard segment will continue to be relevant for the Marine Leisure market, but we believe that the indisputable need to drive advancements in sustainable technology must be our main focus. This is why, for the time being, the exploration of new technology together with the development of our core business, such as Volvo Penta IPS and sterndrives, will be the center of our efforts.” (Source: Boating Magazine)